Case studies
Fintech content marketing case studies
What we made for Groww, Upstox, TaxBuddy, ACKO and 1 Finance, and what it achieved.
- Documentary
- Online podcast
- Influencer marketing
- LinkedIn & X growth
- Customer testimonial
- In-depth explainers
- YouTube & X
- Research report
Trusted by 20+ BFSI brands
Documentary · Independent / 1 Finance 100K+
MIS-SOLD: the documentary that preceded RBI action on mis-selling
A nationwide investigation into how banks sold unsuitable financial products, told through victims and experts.
Online podcast · Groww AMC 95.7K+
Nivesh Par Charcha: 30 investor-education episodes in 25 days
An expert podcast for Groww Mutual Fund, planned, recorded, edited and distributed end to end.
Influencer marketing · TaxBuddy 6M
A celebrity tax campaign with Rajkummar Rao and 50+ creators
Education and entertainment to address tax fears.
LinkedIn & X growth · TaxBuddy & Sujit Bangar 27.4M
Building a founder into a trusted voice on tax
Brand and founder content on LinkedIn and X.
Customer testimonial · ACKO Rs 14L
A Rs 14 lakh claim, told as a customer story
A real medical-emergency claim turned into a credible brand film.
In-depth explainers · Upstox 8+
Tax and stock explainers written for high open rates
Exclusive long-form explainers on personal taxation and fundamental analysis.
YouTube & X · Groww 2M+
Tax videos with lakhs of views
YouTube explainers and X threads for Groww.
Research report · 1 Finance 1,655
The Mis-selling Menace: a survey of 1,655 bank RMs
How sales targets and incentives push unsuitable products.
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