Buying guide
How to choose a BFSI marketing agency in India
Short answer
Choose a BFSI agency on four things: finance expertise on the team, a compliance process, proof in your sub-category, and ownership from research to distribution. A specialist usually beats a generalist because accuracy errors in finance cost trust.
1. Who actually writes the content?
Ask for credentials. Qualified finance professionals catch errors generalists miss.
2. How do they handle compliance?
Ask to see the review process for claims and disclosures.
3. Do they have proof in your category?
Brokers, AMCs and insurers need different content.
4. Can they create original research?
Research earns coverage and AI citations that templated content cannot.
5. Specialist or generalist?
When a specialist is worth it, and when it is not.
Sample article structure for the demo. Final copy would be written and reviewed by Fingrowth's CA and CFA team.
Need help putting this into practice? See our financial content creation and social media services.
FAQ
Frequently asked questions
Should I hire a specialist BFSI agency or a generalist?
A specialist, when accuracy and compliance risk are high, which is most of BFSI.
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